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PRESS AND MEDIA KIT

The-knot-2013

10 Subscription Service Gifts Your Bridesmaids and Groomsmen Will Love

"You definitely have a friend (or two if you’re lucky!) that’s always wearing the cutest jewelry or headband and when you ask where she got it, you can’t believe her response is “I made it!” She’s the bridesmaid that’s going to help you plan and assemble your welcome bags three days before your wedding and enjoy it. This subscription was made for her. Each month she’ll receive supplies and directions for a cool DIY project, think geometric cuff bracelets, magnetic spice storage containers and floral body scrub."

Daily-camera

Boulder's Whimseybox delivers creative endeavors to doorsteps

"Whimseybox — a graduate of Excelerate Labs, the startup accelerator program now operated as TechStars Chicago — has recorded "tremendous" growth in subscribers and sales within the past year.

"This year, the main focus is moving into the broader e-commerce (business)," DiRago said. "(Including focusing on) intelligent matching between all the creative projects you find on the web and matching those with the supply list."

Wsj-dark

The Answer to 'There's Nothing to Do' in a Box

"What we really liked was the keepsake box, which closed magnetically and had a label on the binding so it can sit on a shelf like a book. Whimseybox founder Alicia DiRago says her idea is "to create a community where people can find great materials, project ideas, inspiration and education about all kinds of DIY and craft projects." The site is in beta testing, so she says she is constantly making changes; she plans to add more projects and expand so subscribers can upload projects."

Craftzine

Whimseybox: Surprise Craft Supply Subscription

"Whimseybox is brand spankin' new, and still in beta mode (you can request an invite here) but I was lucky enough to get a preview of the December box to share with you. Everything was so beautifully and lovingly packaged that I wanted to document each step of opening it. It was hard not to tear right in! The box is made to be reused, and is perfect for craft supply storage. Stacks of these in your craft space would be handy and visually pleasing. Each month, the Whimseybox will contain samples of new or popular craft supplies. I like the idea of getting to try out different kinds of supplies without having to buy a full-size package of them. This glitter eyelash yarn from Lion Brand isn't something I would have picked up on my own, but I'm excited to have some of it in my stash now so I can play with it."

Craftypod

Introducing… Whimseybox!

"Just wanted to share a piece of awesome mail I got recently. Whimseybox is a new thing – a monthly subscription program that gets you a lovely box of craft supply samples! The box nerd in me feels compelled to point out that this is also a very nice box, with a magnetic closure and a label holder in back. All in all, the packaging and presentation are stellar. …And on the Whimseybox blog, you can see project ideas to make with your new stuff, submitted by Alicia and other Whimseyboxers."

Gigaom-logo

5 startups that stood out at Excelerate's demo day

"Forget wine clubs and farm shares, Whimseybox is delivering a monthly craft box to its subscribers...which they can use to make their own DIY creations. According to CEO and founder Alicia DiRago, crafting has become a $30 billion industry, but the primary supplier of craft supplies, Michael’s, doesn’t even have an e-commerce presence. Whimseybox plans to fill that gap by creating an online community that will not only provide ideas and inspiration for the growing number of do-it-yourself crafters, but also sell the materials necessary to bring those ideas to life."

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Brand Usage

Whimseybox is spelled as one contiguous string of characters. Only the first "W" is capitalized. Every other character should be lowercase.

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